1. 年度計畫，蒐集市場資訊/品牌差異化策略/效益分析
2. 擅於操作 官網/FB/line/IG 等，增加會員黏著度
3. 電商channel 行銷策略，momo/蝦皮等
4. 影片/小編/文章等，可有引發父母共鳴，做過母嬰相關尤佳
5. 廣告投放/優化/SEO
6. 跨部門溝通/整合

CRM：
-Responsible for loyalty membership program launch, including offering planning and execution, membership management, tracking, and dynamic engagement.

CMI：
-Analyze external and internal data to provide insights
-Provide customized report to meet internal request
-Quick surveys from project setup, scheduleing, briefing, data processing to charting

1. 大尺寸driver IC之行銷推廣，應用包含TV, monitor, NB
2. 收集競社資訊，規畫新產品，成本管理
3. 接觸終端品牌廠, 收集市場情報, 了解市場走向，訂定下一代driver IC規格
4. 對應面板廠客戶，導入大尺寸driver IC新案並握design in狀況
5. 與廠內工程單位進行溝通協調, 解決產品issue

1. five + years ‘ experiences related to bike/e-bike/e-scooter product development or marketing field.
2. To coordinate with RD /marketing/sales teams and create compelling product presentation.
3. You will propose and draft plan for a new products validated by analysis/ Marketing/consumer &competitive knowledge that meet the
product and financial goal.
4. Ability to manage complex initiatives and create new ideas.
5. demonstrated ability to being an coordinator in an complex environment.

1 制定通路行銷策略並實施行銷計畫。
2 市場數據、趨勢、消費者偏好和競爭品牌分析，優化行銷策略。
3 通路行銷活動文案通路、校稿，包含ATL/BTL 溝通素材、數位與社群行銷等；POSM、Digital 素材規劃設計等；活動、直播規畫等專案執行。
4 掌控行銷預算、廣告投放，蒐集定期分析檢討效益 。
5 跨部門溝通及合作