運動用品-行銷課長

1. 電子支付、行動支付產品策略擬定；包含目標市場確立、定義關鍵服務應用及相關財務效益評估
2. 制定具體產品開發計畫及執行

1. 支付業務策略企劃、績效檢視、分析及報告
2. 創新支付業務商業模式評估、市場分析、專案規劃
3. 支付服務流程構建、需求訪談、異業合作洽談，開發/測試/上線/行銷

1. 館內販促活動企劃案規劃、籌備、執行。
2. 檔期行銷活動與媒體發稿聯繫，並對其效益進行分析與建議。
3. 同業競爭分析及市場調查分析，並分享策略規劃。
4. 年度、每月預算掌握，檢討效益及改善方向。
4. 商圈、異業活動結合事務推廣。

1.專精App, Web大型設計系統的UI介面設計，擅長將資訊視覺化，以用戶為中心，從介面設計改善UX使用者體驗
2.具備獨立完成App, Web等數位產品UI介面設計能力，具有建立與維運design system能力
3.具有跨團隊溝通與協作能力，能同時考量開發技術、營運等多面向的設計
4.重視團隊合作，願意廣納意見，合作協力完成最佳設計
5.熱愛數位金融，樂於了解設計趨勢，對事物都充滿好奇，利用技術發展不同的設計可能性
6.擁有良好的審美能力，自我要求高，永不停止追求完美與一流的創意設計

1.負責規劃/設計行動銀行及網路銀行的台外幣WM功能流程。
2.新功能、新服務、新工具規劃評估及導入應用。
3.日常營運問題確認、客訴處理、客戶聲音收集。

- Develop and oversee comprehensive marketing strategies that incorporate a strong digital focus alongside traditional marketing methods to achieve the company’s objectives and secure a competitive market position.
- Lead the execution of integrated digital marketing campaigns across various channels such as SEO, SEM, social media, email marketing, and digital content creation.
- Collaborate with the sales and IT departments to leverage digital tools and analytics for improving customer engagement, lead generation, and conversion rates.
- Manage the marketing budget, ensuring strategic allocation towards high-impact digital marketing initiatives and global market penetration.
- Analyze digital marketing trends and customer insights to continuously refine and optimize marketing strategies.
- Ensure brand consistency across all digital and traditional marketing platforms, adapting messaging to diverse global markets.
- Supervise the planning and execution of all promoti

1. 負責公司新事業單位之產品企劃 ( 乳製品 )。
2. 規劃異業合作、結盟、聯名，合作開發新商品。
3. 執行產品的規劃、開發、與生命週期維護。
4. 協助行銷單位、業務單位進行個是銷售活動規劃。
5. 擬定市場銷售計劃，參與通路統籌，提升產品曝光率及銷售額。
6. 協同行銷單位，整合線上線下活動。
7. 執行專案管理、企劃案撰寫與提案簡報。
8. 市場資訊回報、競品分析及銷售數據分析。
9. 品牌經營，提升品牌價值。
10. 合作供應商、客戶經營管理。

【Responsibilities】
1、P&L Management and Financial Oversight: Guide local teams on P&L responsibilities, facilitating financial best practices that drive profitability across markets. Support global and local budgeting and planning processes, aiming for sustainable growth in revenue and market share.
2、Strategic Guidance and Support: Develop and communicate global sales and marketing frameworks, ensuring alignment with company objectives while allowing local flexibility.
3、Market Analysis and Insight Sharing: Continuously monitor global and local market trends and competitive dynamics. Share actionable insights that support local teams in optimizing their strategies to drive growth and meet financial goals.
4、Local Collaboration and Empowerment: Partner with local teams to inspire and support their execution, providing the latest tools and resources to drive local successes.
5、Identification and Solution-Oriented Problem Solving: Work closely with local teams to identify