-Conduct full business/market analysis for commercial/ automotive WIFI, DOCSIS Cable Modem to identify strategic customers and ecosystem for the business penetration. -Define RF components spec for WIFI FEM, LNA, filters and RF switch (For cellular, cable modem, WIFI and automotive grade WIFI RF components). -Assist on conduct business case for new products, including ROI and market analysis, TAM/SAM/SOM.. and etc. -Coordinate with internal shareholders, AE, FAE, PM and etc, to ensure customers’ need readiness throughout teams and ensure project/product aligns in schedule. -Collaborate with PM team in managing material logistic for strategic customers, including samples, documentation, and etc. -Assist regional sales/marcom to prepare associate marketing materials and promotion materials to ensure the value can be sold through effectively to the customers -Assist on management the relationship with strategic customers/partners with regular basis.