職務責任
• Develop and implement brand communication strategies to strengthen the company’s image through brand vision and mission.
• Create brand and product stories using a brand journalism approach, initiating brand narratives to connect with internal and external stakeholders.
• Manage agency partners to plan and execute PR campaigns aligned with the communication strategy.
• Engage and foster relationships with local and global communication counterparts, including media and major influencers, to achieve influential and positive outcomes.
理想的な求人
• Minimum 8 years of proven experience in the PR/marketing field, preferably in marketing or PR consultancy.
• Experience in managing cross-functional or cross-territorial stakeholders, external partners, media, influencers, and industry associations.
• Ability to synthesize complex concepts to create key messages that are consistent yet tailored to various stakeholders.
• Strong track record in brand communication and PR management.
• Fluent in English and Mandarin.