行銷企劃主管
半導體與電子業
新店區
面議
關鍵能力
行銷定義產品市場調查企劃與執行行銷宣傳預算編製與控管
工作職責
1. Research market and product data, and formulate and adjust marketing strategies and promotion strategies.
2. Plan, produce and manage various marketing products and files.
3. Through branding, advertising, community and other plans, increase product visibility, downloads, registration rates, trial rates, and number of payments, optimize marketing results, and achieve online sales goals.
4. Participate in cross-department and cross-company executive meetings to jointly formulate strategic plans and use of group resources.
5. Operate social media, including but not limited to FB fan pages, societies, IG and YT, etc.
6. Use self-media, market research, public relations, TV programs, cross-industry cooperation, etc. to maximize publicity benefits.
7. Track marketing results every day, quickly revise strategies and execute plans.
8. Lead the team to grow and improve the capabilities of team members through internal and external training plans and daily guidance.
5
2. Plan, produce and manage various marketing products and files.
3. Through branding, advertising, community and other plans, increase product visibility, downloads, registration rates, trial rates, and number of payments, optimize marketing results, and achieve online sales goals.
4. Participate in cross-department and cross-company executive meetings to jointly formulate strategic plans and use of group resources.
5. Operate social media, including but not limited to FB fan pages, societies, IG and YT, etc.
6. Use self-media, market research, public relations, TV programs, cross-industry cooperation, etc. to maximize publicity benefits.
7. Track marketing results every day, quickly revise strategies and execute plans.
8. Lead the team to grow and improve the capabilities of team members through internal and external training plans and daily guidance.
5
理想人選
【Professional knowledge and skills】
1. Have more than 7 years of marketing planning related work experience, including more than 4 years of digital marketing experience.
2. Familiar with social marketing, digital advertising, social copywriting and fan page management.
3. Familiar with online user recruitment and online advertising operations.
4. Familiar with marketing efficiency scores and operational figures analysis.
[Soft power and personality traits]
1. Have creative thinking ability
2. Have teamwork, communication and coordination skills
3. Ability to analyze and solve problems
4. Have project management capabilities
[Other conditions for bonus points]
Have digital product user acquisition experience or education product experience.
1. Have more than 7 years of marketing planning related work experience, including more than 4 years of digital marketing experience.
2. Familiar with social marketing, digital advertising, social copywriting and fan page management.
3. Familiar with online user recruitment and online advertising operations.
4. Familiar with marketing efficiency scores and operational figures analysis.
[Soft power and personality traits]
1. Have creative thinking ability
2. Have teamwork, communication and coordination skills
3. Ability to analyze and solve problems
4. Have project management capabilities
[Other conditions for bonus points]
Have digital product user acquisition experience or education product experience.
其他條件
學歷：大學
科系：市場行銷相關,政治行政宗教,企業管理相關
年資：7年以上工作經驗
管理責任：管理4人以下
出差外派：無需出差外派
科系：市場行銷相關,政治行政宗教,企業管理相關
年資：7年以上工作經驗
語文：
英文：聽/精通 說/精通 讀/精通 寫/精通
出差外派：無需出差外派
公司福利
法定項目：哺乳室,勞保,健保
福利制度：年終獎金,三節獎金/禮品,健身器材,員工舒壓按摩,生活工作諮詢,結婚禮金,社團補助,社團活動,特約商店,免費下午茶,停車位,員工團體保險,不用補班
福利制度：年終獎金,三節獎金/禮品,健身器材,員工舒壓按摩,生活工作諮詢,結婚禮金,社團補助,社團活動,特約商店,免費下午茶,停車位,員工團體保險,不用補班
