• 品牌營運業績管理(B to B/ B to C /OEM等業務)
• 行銷活動提案、營運販售計畫擬定與執行
• 實體通路開發、條件交涉協商與市場調查
• 品牌營業數據分析
• 商品庫存管理與業績追蹤
• 跨團隊溝通與流程效率調整、優化

1 制定通路行銷策略並實施行銷計畫。
2 市場數據、趨勢、消費者偏好和競爭品牌分析，優化行銷策略。
3 通路行銷活動文案通路、校稿，包含ATL/BTL 溝通素材、數位與社群行銷等；POSM、Digital 素材規劃設計等；活動、直播規畫等專案執行。
4 掌控行銷預算、廣告投放，蒐集定期分析檢討效益 。
5 跨部門溝通及合作

1. Offical Website Management and Drive traffic, maintain and support content development.
2. Use social media channels to foster a two-way conversation with diverse audience and influencers. Develop and implement social media strategies, ensuring they align with the brand’s direction and coordinating with stakeholders to ensure its effectiveness.
3. Manage presence in social networking sites including Facebook, Twitter, YouTube, Instagram, Google+ and other similar community sites, posting on relevant blogs, and draft content into social applications.
4. Optimize social medial channels to increase follower base, engagement and traffic to the blog.
5. Manage day-to-day publishing, uploading and monitoring on social media channel.
6. Managing and developing the marketing channels, by recommending new social media tools / sites in order to raise the sale of the online market.
7. Manage, plan, produce and implement digital marketing/advertising campaigns and promot

1. 行動支付及帳戶連結業務管理
2. 支付業務消費促動與客群經營
3. 行銷成效追蹤與業務管理報表

知己知彼，百戰百勝！讓產品成為顧客首選！
1.產品分析：分析自己的產品有什麼優點和缺點。
2.市場/顧客分析：進行市場/顧客的分析，了解目前市面上有什麼機會能幫助產品提升銷售。例如：食安風暴後，有食品認證標章的商品會讓顧客更願意購買。
3.資源整合及規劃執行：行銷企劃人員需要整合各種資源，讓行銷的力量發揮到最大。例如：廣告、通路、公關、媒體、品牌等。