1. Familiar with customers in the education industry, respond to and produce editorial content that meets K12 education needs. 2. Collect and understand user dynamics through different channels of social media, design and produce graphics, text and audio-visual educational content to achieve word-of-mouth communication benefits. 3. Use the platform to analyze and monitor website viewing and usage data, propose and implement goals set by the department. 4. Contact partners according to content strategies, expand industry contacts, and achieve cross-industry cooperation. 5. Lead and manage the digital content planning team.