Product Marketing is responsible for strategy & key directive for the business, as well as engaging internal stakeholders such as Trade, Marketing, Service, PR and Sales Team towards achieving business objective.
1.Set business goals and objective and align with company overall direction
2.Plan and strategize new product launches, marketing program and channel support programs to drive sell out
3.Responsible for seeing through the marketing activation, tracking responses and sell through results of consumer promotions
Product Management:
1.Manage product lifecycle
2.Develop key product strategy and sales plan towards gaining market share and profitability of the business
- Market Research: Conduct thorough market analysis to understand the needs, preferences, and trends within the handheld PC gaming community. - Strategy Development: Create and implement marketing strategies that align with company's vision and mission, focusing on the unique value proposition of company. - Content Creation: Develop compelling and authentic marketing content, including social media posts, blogs, videos, and other digital assets that engage and inspire gamers. - Community Engagement: Foster relationships with gaming influencers, KOLs, and the gaming community to amplify our message and build a loyal customer base. - Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, ensuring they meet performance goals and drive brand awareness. - Product Advocacy: Be a brand ambassador for company, demonstrating its features and benefits through personal use and authentic storytelling.