文教事業體主管

行销企划主管 / 经营管理
非营利事业机构
新店區
面议
一般企业 | 中阶 2024/06/14

文教事業體主管

行销企划主管 / 经营管理
非营利事业机构
新店區
面议

关键能力

行銷定義產品市場調查企劃與執行行銷宣傳預算編製與控管

工作职责

1. Research market and product data, and formulate and adjust marketing strategies and promotion strategies.
2. Plan, produce and manage various marketing products and files.
3. Through branding, advertising, community and other plans, increase product visibility, downloads, registration rates, trial rates, and number of payments, optimize marketing results, and achieve online sales goals.
4. Participate in cross-department and cross-company executive meetings to jointly formulate strategic plans and use of group resources.
5. Operate social media, including but not limited to FB fan pages, societies, IG and YT, etc.
6. Use self-media, market research, public relations, TV programs, cross-industry cooperation, etc. to maximize publicity benefits.
7. Track marketing results every day, quickly revise strategies and execute plans.
8. Lead the team to grow and improve the capabilities of team members through internal and external training plans and daily guidance.
5

理想人选

【Professional knowledge and skills】
1. Have more than 7 years of marketing planning related work experience, including more than 4 years of digital marketing experience.
2. Familiar with social marketing, digital advertising, social copywriting and fan page management.
3. Familiar with online user recruitment and online advertising operations.
4. Familiar with marketing efficiency scores and operational figures analysis.

[Soft power and personality traits]
1. Have creative thinking ability
2. Have teamwork, communication and coordination skills
3. Ability to analyze and solve problems
4. Have project management capabilities

[Other conditions for bonus points]
Have digital product user acquisition experience or education product experience.

其他条件

学历:大学
科系:市场行销相关,政治行政宗教,企业管理相关
年資:7年以上工作经验
语文:
英文:聽/精通 說/精通 讀/精通 寫/精通
管理责任:管理4人以下
出差外派:无需出差外派

公司福利

法定项目:哺乳室,勞保,健保
福利制度:年終獎金,三節獎金/禮品,健身器材,員工舒壓按摩,生活工作諮詢,結婚禮金,社團補助,社團活動,特約商店,免費下午茶,停車位,員工團體保險,不用補班

案件编号:CA01010610

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