Năng lực chính
Phạm vi công việc
2.可提出新產品行銷企劃規劃。
3. 具有行銷文案能力。
Nhân tài lý tưởng
Điều kiện khác
Khoa:Không giới hạn
Số năm:2 năm kinh nghiệm làm việc
Công tác xa:Không công tác xa xuất ngoại
Phúc lợi
Năng lực chính
Phạm vi công việc
Nhân tài lý tưởng
Điều kiện khác
Phúc lợi
1.市場調研: 進行市場分析,了解市場趨勢、競爭對手和目標客戶的需求。
2.產品定位與策略制定:制定產品行銷策略,包括產品定價、銷售渠道、推廣活動等。
3.行銷推廣活動:策劃和執行行銷推廣活動,如產品發佈會、展覽、線上推廣等。
1.保健品產品經理
2.熟悉醫藥通路
3.產品策略統籌和執行
1. Offical Website Management and Drive traffic, maintain and support content development.
2. Use social media channels to foster a two-way conversation with diverse audience and influencers. Develop and implement social media strategies, ensuring they align with the brand’s direction and coordinating with stakeholders to ensure its effectiveness.
3. Manage presence in social networking sites including Facebook, Twitter, YouTube, Instagram, Google+ and other similar community sites, posting on relevant blogs, and draft content into social applications.
4. Optimize social medial channels to increase follower base, engagement and traffic to the blog.
5. Manage day-to-day publishing, uploading and monitoring on social media channel.
6. Managing and developing the marketing channels, by recommending new social media tools / sites in order to raise the sale of the online market.
7. Manage, plan, produce and implement digital marketing/advertising campaigns and promot
知己知彼,百戰百勝!讓產品成為顧客首選!
1.產品分析:分析自己的產品有什麼優點和缺點。
2.市場/顧客分析:進行市場/顧客的分析,了解目前市面上有什麼機會能幫助產品提升銷售。例如:食安風暴後,有食品認證標章的商品會讓顧客更願意購買。
3.資源整合及規劃執行:行銷企劃人員需要整合各種資源,讓行銷的力量發揮到最大。例如:廣告、通路、公關、媒體、品牌等。
1.負責食品的新品規劃、上市、行銷規劃與執行。
2.熟悉消費者行為或市場分析、行銷活動執行及效益評估。
3.以整合行銷方式推廣品牌與建立領導地位。
4.帶領團隊達成目標。
負責所屬品牌的品牌策略規劃、新產品開發與行銷活動執行
1.掌握年度預算,提出品牌年度行銷與廣宣計劃。
2.完成新品上市開發:新產品概念提出與行銷4P制定。
3.市場趨勢、消費偏好調查與競品分析,國內消費品之市場研究與資訊蒐集。
4.分析銷售狀況、品類損益、品牌知名度、品牌喜好度與促銷活動效益評估。
5.跨部門專案、媒體合作、異業合作規劃與執行,及上級主管交辦事項。
Please attach your marketing porfolio.
Responsibilities:
• Strategically position the company, products, and solutions.
• Develop various content types, including whitepapers, solution blueprints, solution briefs, use cases, infographics, and video transcripts.
• Collaborate with product managers to address market issues, challenges, and pain points, effectively communicating the company's value propositions to targeted prospects.
• Provide guidance to regional marketers to ensure comprehensive content marketing results.
• Coordinate with designers or design agencies.
• Handle additional ad hoc tasks as needed.
• Occasional travel may be required for overseas partner/customer meetings.
設計、生產到行銷,從頭到尾打造新產品!
1.規劃產品:從頭發想並實際開發產品。例如:臉書網站。
2.產品宣傳:想出推廣產品的方法。例如:透過手機簡訊邀請好友。
3.蒐集回饋意見,成為之後改良產品的依據和方向。例如:使用者抱怨有很多假帳號,因此規劃「假帳號過濾方法」,剔除假帳號。