- Develop and oversee comprehensive marketing strategies that incorporate a strong digital focus alongside traditional marketing methods to achieve the company’s objectives and secure a competitive market position. - Lead the execution of integrated digital marketing campaigns across various channels such as SEO, SEM, social media, email marketing, and digital content creation. - Collaborate with the sales and IT departments to leverage digital tools and analytics for improving customer engagement, lead generation, and conversion rates. - Manage the marketing budget, ensuring strategic allocation towards high-impact digital marketing initiatives and global market penetration. - Analyze digital marketing trends and customer insights to continuously refine and optimize marketing strategies. - Ensure brand consistency across all digital and traditional marketing platforms, adapting messaging to diverse global markets. - Supervise the planning and execution of all promoti
【Responsibilities】 1、P&L Management and Financial Oversight: Guide local teams on P&L responsibilities, facilitating financial best practices that drive profitability across markets. Support global and local budgeting and planning processes, aiming for sustainable growth in revenue and market share. 2、Strategic Guidance and Support: Develop and communicate global sales and marketing frameworks, ensuring alignment with company objectives while allowing local flexibility. 3、Market Analysis and Insight Sharing: Continuously monitor global and local market trends and competitive dynamics. Share actionable insights that support local teams in optimizing their strategies to drive growth and meet financial goals. 4、Local Collaboration and Empowerment: Partner with local teams to inspire and support their execution, providing the latest tools and resources to drive local successes. 5、Identification and Solution-Oriented Problem Solving: Work closely with local teams to identify