市場開發主管

1. 電子支付、行動支付產品策略擬定；包含目標市場確立、定義關鍵服務應用及相關財務效益評估
2. 制定具體產品開發計畫及執行

1. 館內販促活動企劃案規劃、籌備、執行。
2. 檔期行銷活動與媒體發稿聯繫，並對其效益進行分析與建議。
3. 同業競爭分析及市場調查分析，並分享策略規劃。
4. 年度、每月預算掌握，檢討效益及改善方向。
4. 商圈、異業活動結合事務推廣。

1. 收集國內外保養品市場資訊。
2.可提出新產品行銷企劃規劃。
3. 具有行銷文案能力。

'- PR & ESG including CSR planning and execution, creating media exposure, establishing positive corporate image and maintaining the company's reputation.
- Coordinate and implement PR, CSR programs to maximize positive media coverage.
- Government institution policy sensing, managing related affairs and maintain the relationship and communication with HQ & gaining necessary support.
- Collaborate with cross function teams and external agency and reach KPIs.
- Media relationship building and maintenance.

- Develop and oversee comprehensive marketing strategies that incorporate a strong digital focus alongside traditional marketing methods to achieve the company’s objectives and secure a competitive market position.
- Lead the execution of integrated digital marketing campaigns across various channels such as SEO, SEM, social media, email marketing, and digital content creation.
- Collaborate with the sales and IT departments to leverage digital tools and analytics for improving customer engagement, lead generation, and conversion rates.
- Manage the marketing budget, ensuring strategic allocation towards high-impact digital marketing initiatives and global market penetration.
- Analyze digital marketing trends and customer insights to continuously refine and optimize marketing strategies.
- Ensure brand consistency across all digital and traditional marketing platforms, adapting messaging to diverse global markets.
- Supervise the planning and execution of all promoti

1. 負責公司新事業單位之產品企劃 ( 乳製品 )。
2. 規劃異業合作、結盟、聯名，合作開發新商品。
3. 執行產品的規劃、開發、與生命週期維護。
4. 協助行銷單位、業務單位進行個是銷售活動規劃。
5. 擬定市場銷售計劃，參與通路統籌，提升產品曝光率及銷售額。
6. 協同行銷單位，整合線上線下活動。
7. 執行專案管理、企劃案撰寫與提案簡報。
8. 市場資訊回報、競品分析及銷售數據分析。
9. 品牌經營，提升品牌價值。
10. 合作供應商、客戶經營管理。

保健食品品牌
1. 擬定市場策略，定位目標客群，規劃新品上市與市場拓展的中長期發展路徑。
2. 提升品牌市場滲透率。
3.行銷策略擬定，及計畫執行與監督。

1.領導業務及客服，進行業務開發。
2.負責業務指標預算制定及執行。
3.其他上級指派任務。