Product Marketing is responsible for strategy & key directive for the business, as well as engaging internal stakeholders such as Trade, Marketing, Service, PR and Sales Team towards achieving business objective.
1.Set business goals and objective and align with company overall direction
2.Plan and strategize new product launches, marketing program and channel support programs to drive sell out
3.Responsible for seeing through the marketing activation, tracking responses and sell through results of consumer promotions
Product Management:
1.Manage product lifecycle
2.Develop key product strategy and sales plan towards gaining market share and profitability of the business