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高階經理人
年薪前5%
海外管理
優質工程職
We are seeking for a dedicated and skillful professional to managecompany product portfolio and develop product business strategy. ProductManager is responsible for the product planning and execution throughoutthe product Lifecycle, including defining the product vision andrequirement, working closely with cross-functional team to deliver theproduct and solution to ensure revenue and customer satisfaction goals aremet.
Product Manager works to drive and optimize category level productfeatures, positioning and go-to-market initiatives in support of companyproduct portfolio. This includes product launch planning and execution,working with marketing team to develop content and programs that drivefield success, market awareness, and channel enablement. You coordinatewith product development, operation and regional sales to help achievebusiness objectives in terms of sales revenue and market leadership.
Product Manager conducts research, evaluate product demand, establishpricing strat
1 制定通路行銷策略並實施行銷計畫。
2 市場數據、趨勢、消費者偏好和競爭品牌分析,優化行銷策略。
3 通路行銷活動文案通路、校稿,包含ATL/BTL 溝通素材、數位與社群行銷等;POSM、Digital 素材規劃設計等;活動、直播規畫等專案執行。
4 掌控行銷預算、廣告投放,蒐集定期分析檢討效益 。
5 跨部門溝通及合作